June 27, 2022

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Leading The Product Demo Revolution: Interviewing Walnut’s CEO Yoav Vilner

2 min read

In his early twenties, Yoav Vilner ran a business that became the biggest company to provide growth marketing operations for tech companies in Israel, Manhattan, and London, gaining 600 clients and expanding to dozens of employees worldwide.

After seven years as CEO, he became the founding CMO at a successful anti-bullying SaaS startup.

Since 2015, he has served as an advisor and mentor to hundreds of startups. Yoav Vilner was named by Forbes as “Tech Marketer to Watch” in 2017, and he has been mentoring startups in accelerators associated with Yahoo, Google, Amazon, Microsoft, and the United Nations (U.N.).

Currently, he’s the CEO of trending startup Walnut, which you may have heard of, as it has been praised in the media under “Top 3 Startups to Watch in 2022”, “Europe’s best startups”, “Product Hunt’s product of the week”, “Top 50 startups to work for” and more.

Walnut aims to revolutionize the sales demo industry through its codeless platform that helps B2B companies fully customize, optimize, and manage their sales demos

He has also written guest columns for CNBC, Forbes, The Huffington Post, Entrepreneur, Inc, Adweek, and The Next Web.

1. What inspired you to create Walnut? Why choose the name “Walnut?”

The name Walnut stands for the fact that showcasing your product in a demo is the toughest nut to crack!

I created the company after running a 600-client marketing company nearly a decade ago, in which I noticed that most tech companies spend millions of dollars on getting a prospect simply to check out their product – and most often something would fail there.

My CTO, Danni, was on both the startup side and the enterprise side, where he saw first-hand the problem of demos breaking. We knew right then and there that it was time for a revolution.

2. As a CEO, what was the most important lesson you learned from starting Walnut?

Things can happen quickly, so be ready! I knew that we were going to solve a major pain point with this platform, but I had…

Business Matters

2022-04-06 19:27:08

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