June 27, 2022

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Is Influencer Marketing Still Effective?

2 min read

Influencer marketing has been a popular marketing strategy for most brands over the past decade.

Unlike other digital marketing strategies, like social media and content marketing, influencer marketing involves positioning popular people as strong ambassadors of your brand or products to target their engaged followers. However, with the ever-changing digital marketing landscape, there are doubts about influencer marketing being an effective marketing strategy.

Is Influencer Marketing Worth the Investment?

With the right influencer marketing software, influencer marketing is worth every dollar spent. Below are a few statistics highlighting the effectiveness of influencer marketing:

  • More than 80% of marketing experts believe that influencer marketing is still effective, and 89% think it works just well.
  • Influencer marketing campaigns that focus on driving engagement and branding produce eight times the return on investment.
  • Close to 50% of customers rely on recommendations from influencers when making a purchase decision.
  • Less than 5% of marketers think that influencer marketing is an ineffective strategy.

These statistics clearly indicate that if you choose the right influencers, promote good products and services, and use the right platforms, influencer marketing can help brands achieve great results.

Why Is Influencer Marketing Effective?

Prospects and customers pay close attention to the influencer market for the following reasons:

1.    No Display Ads

Display ads on Instagram and Facebook, Twitters’ promoted posts, and ad spots on TV channels have one major problem; ad impressions. This is the number of viewers who actually watched the ad. According to anIPG Media Lab and Magna Global study, businesses spent over $59 billion in 2020 on TV ads. However, there is no guarantee that viewers will see these ads. The same study found that close to 71% of television ads are viewable.

Audiences, customers, and prospects can change channels, switch tabs, or…

Business Matters

2022-04-06 19:11:11

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