HONG KONG — The 65-year-old woman crouches in a field and holds up a head of cabbage. Behind her, two friends sway back and forth, cucumber and radish in their hands. “This rotten cabbage, let’s pull it out, eat it, achieve some foodie freedom,” Guo Yifen, the woman with the cabbage, raps in a low and creaky voice in the song “Spicy Hot Pot Real Rap.”
The trio, known as Sister Wang Is Coming, is known for sharing playful videos on Douyin, the Chinese version of TikTok. Ms. Guo and her musical partners, Wang Shuping, 64, and Wang Xiurong, 66, have more than half a million followers who watch their food-related music videos, featuring jams like “Fried Mushrooms” and “Country Food Rap.”
The group is part of a growing number of older Chinese who have found viral success sharing their daily lives online. In this corner of the Chinese internet, octogenarians croon, septuagenarians tango and gray-haired fashionistas strut down catwalks and offer makeup tips to millions of fans. There’s even an 86-year-old man who just sits and plays video games like Call of Duty.
With more than 260 million residents over 60, China has the largest, and fastest-growing, population of old people in the world. Nearly half are online, where some choose to live out their professional dreams, while others are simply having a little fun. Many find companionship through their fans, an antidote to an otherwise lonely life. They are among a new generation of Chinese retirees who have fewer grandchildren than those before and the financial freedom to pursue hobbies and share their experiences online.
The singers, dancers and accidental celebrities are part of a global community of seniors who have embraced the highs, and sometimes lows, of social media.
In China, influencers are helping to challenge a particularly entrenched stereotype that grandparents are expected to stay home or help care for their families by cleaning, cooking and looking after their grandchildren while their…
Alexandra Stevenson and Zixu Wang
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