There’s nothing like biting into a burger that you saw in an ad and feeling the taste not of umami but of bitter disappointment.
The cheese is not as stretchy and the lettuce isn’t as crisp, and it certainly doesn’t seem as thick and juicy.
Most people accept that what they see on television represents an idealized version of the actual product. But, even though you sort of know the game, sometimes the actual reality can be a real letdown.
The experience is a common one because, as most know by now, the burgers we see on screens rarely live up to their real-life fast food equivalents. But for some, the discrepancy is large enough to take things to court.
Is That Burger Large Enough For You?
Earlier this week, four plaintiffs claiming to represent hundreds of others across the country filed a lawsuit claiming that Restaurant Brands International (QSR) – Get Restaurant Brands International Inc Report-owned Burger King exaggerates and under-delivers when it comes to the size of its Whoppers.
Filed in the U.S. District Court in Miami, the class-action lawsuit, first reported by the South Florida Sun-Sentinel, claims that the Whoppers are presented “based on false and misleading advertising concerning the size and/or the amount of ingredients contained in said menu item.”
In simpler words, they are arguing that customers who bought a juicy Whopper from what they saw online or on TV were misled into buying what was actually a much smaller sandwich.
That is all while Burger King allegedly made the Whoppers look larger and larger in its ads from 2017 onwards.
They further claim that this applies not just to Burger King’s regular Whoppers but to sandwiches across the board from the meatless Impossible Whopper to the Croissan’wich breakfast sandwich.
The official claims are breach of contract, negligent misrepresentation, and unjust enrichment for which Burger King consumers are owed damages and legal fees.
Burger King told TheStreet that it “does not comment…
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