Reed Hastings, Netflix ’s co-chief executive, had a read-my-lips moment in 2015 when he vowed, “No advertising coming onto Netflix. Period.” Now that Netflix has lost 200,000 subscribers in the first quarter of this year, advertising suddenly seems like a revolutionary idea.
Major streamers, including Disney , Peacock and HBO Max, are tiptoeing down Madison Avenue. Amazon recently relaunched its ad-supported platform with the name Freevee.
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