There are no cash registers in the new store. Consumers will be able to check out nearly anywhere in the store as part of the new instant checkout feature. Scan, pay and you’re done.
Another theme: customization. Consumers will now be able to create totally unique products through Nike’s Sneaker Bar. There they will have access to Nike’s dip-dyeing, footwear printing, embroidery, footwear patches, lasering as well as a full footwear accessory bar of laces, zippers and tongue tags.
“We are finding consumers just can’t get enough of customization experience,” said O’Neill.
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